Musician Liz aka IRIDIS, has been managing her music brand for a few years now. Check out her advice on where to start when developing a brand for your music, how to create an online persona, and how to make your brand stand out in the music industry.

For people of colour, when considering a career in the music industry, two large obstacles stand in their way; a shocking lack of representation, and the voice of their parents saying “why can’t you be a doctor or lawyer?” Careers in the music industry are still considered an unrealistic aspiration for black and brown people due to the systemic racism ingrained in its core, and by parents that don’t really “get” the industry.

To build a legacy in the music industry, you’ll need to have true resilience and adaptability. What we’re facing now is the prime opportunity to demonstrate just how capable you really are. So, in order to get out of this rut, you’re going to need to pivot. Pivoting simply means turning. In this instance it specifically means turning your attention to focus on what you can do, even if it feels like there’s so much you can’t do right now. Here are 10 things you can be doing right now to pivot yourself right out of that rut!

As scary and overwhelming as it can seem, freelancing can also be the most fun you can have as a working human. Working when and wherever you want with no boss, no HR department to run holiday by, nobody microwaving fish for lunch (unless it’s you)... I’ve been doing it for five years now and honestly, I can’t even contemplate going back to an office job. If you can’t have a nap at 3pm every day, it is simply not the life for me. Here are some ways to turn a nightmare scenario into your dream job.

Here are just a few tips to bear in mind when starting out in the music industry, alongside ways to keep the flame alive if you’re finding it particularly challenging. Remember: just because you love your job, you don’t have to be spending every waking second doing it.

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