Written by Natasha Moore - as part of Youth Music NextGen.

‘Bicep’, not simply the muscle bodybuilders love to flex at the beach, but moreover, the moniker of one of electronic music’s most influential and recognisable duos. The name materialised from their original blog - ‘Feel My Bicep’ that paid homage to their unwavering appreciation of many music genres. But whilst their blog may have given the artists their name, it was their attitudes that garnered them musical success - which in their own words was not overnight! 

Describing themselves as ‘nostalgic, emotive and hands-on’, it’s no coincidence that they’re ambassadors for Youth Music. They’re passionate about music and share Youth Music’s belief in the life-changing power of music-making. And they play an important role in sharing their experience and knowledge of the music industry with the organisations and young people supported by Youth Music.

I sat down with the duo - Andy and Matt - and together they shared more about their career, and their advice for young musicians starting out in producing music.

What advice would you give your younger selves if you were trying to break into the industry again?

Perseverance is really important. Success often doesn't come fast, take small continuous steps. It can be a slow burn at first.

Don’t rush, just be patient. Learn an instrument and some music theory. Without it you can get it right the odd time, but if you don't know why you're getting it right then it's very hard to replicate and grow.

What are the three key elements of a competition winning track to you? 

Emotional connection - music needs to make us feel something.

Originality and innovation - be authentic and true to your music. If you take inspiration from others then be innovative, not a copycat. 

A clear narrative in the track - what do you want to achieve with the track. Where do you place it, in a club, going for a run? If you have too many directions for your track, it can be so easy to get lost.

What advice would you give to someone who wants to forge a successful career producing music?

Start small with a few little pieces of equipment which you can pick up cheaply second hand. It was three years of DJing before we could afford to buy any synths. Slowly build things up over time. 

Develop a wide range of skills by researching the industry yourself. From publishing and design, to production and performance, incrementally develop your skillset broadly. Even with management, you still need to understand what is being suggested. Empower yourself with some knowledge in every part of the music industry.

Keep music core to what you do. And learn music theory!

Any guidance on how to sustain a career in the music industry?

Longevity relies heavily on your ability to implement structure. Our studio times rarely deviate except when touring. 9am - 5pm is our norm, we really try and avoid taking work home with us in the evening. 

The real crux of it all is to simply be authentic. Taking inspiration from someone is one thing, but embracing your mistakes and trusting your own ear may be what truly sets you apart and solidifies your signature style of sound. The individual you are trying to replicate will always do ‘them’ better so look inward and share your own voice.

If you take pride in producing music then now is the time to flex your music-making muscles with BICEP (terrible pun). Create the musical content that the industry is missing, but more importantly create the musical content that stays true to yourself! 

Latest News

news

Trailblazer Round 7 - Grant Awards

Discover the 31 great organisations we funded through the Trailblazer Fund Round 7.

Read more
news

Trailblazer Round 6 - Grant Awards

Discover the 26 great organisations we funded through the Trailblazer Fund Round 6.

Read more
news

Catalyser Fund Round 4 - Grant Awards

See the recipients of Catalyser Fund Round 4 grants. 

Read more
Image of three young people with their backs to the camera, a white acoustic guitar behind one of their backs
news

Queering the Music Room: Building Inclusive Spaces for the Next Generation

How can music education become more inclusive for LGBTQIA+ young people? Explore how musicians and educators are queering the music room to create radical, affirming spaces.

Read more
the panellists on stage
news

NextGen Community Event: The Role of Record Labels in Today's Music Industry

Our first NextGen Community event of 2025 headed to Leeds for an evening of expert insights, live performances and networking. 

Read more
Three young people producing music
news

International Women's Day: Women’s Place in the Music Industries

This International Women’s Day, we examine the underrepresentation of women behind the scenes of the music industries, and how finding and supporting the right grassroots organisations can change that.

Read more
7 people standing in a row, some holding up a framed vinyl
news

In Conversation with Dani Stephenson, President of Straight Forward Music

In an interview with Youth Music, Dani shares his personal journey and the insights he has gained from his experiences.

Read more
a woman DJs to a crowd. the title of the article is displayed in a yellow box
news

NextGen Community Event Series 2025: What's On

Discover the NextGen Community events planned for 2025. Popping up all over the UK, learn from industry leaders and insiders, and well as meet and network with other young creatives.

Read more
Four people in a circle talking at one of Youth Music community events
news

Rising Together

We talked to seven passionate young creatives from our NextGen community about their careers, skills, and dreams.

Read more
a woman sings in a mic with the title 'industry connect findings' emblazoned over the image
news

Youth Music’s Industry Connect Report Calls for Change

Our Industry Connect Report supports young creatives facing barriers to the music industry. We're calling for a cross-industry coalition to transform access to music careers.

Read more