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Case Study

NextGen Spotlight: Luke RV and the Impact of Radio Play

Selected in the first round of the Youth Music NextGen Fund, Luke RV is a rapper, singer and songwriter from South Wales.

Thanks to the Youth Music NextGen Fund, Luke released his project, WHAT'S THAT, over there, in November. The record combines relatable, witty lyrics with a laidback production to create a lo-fi, alt hip-hop, post-garage feel.

Before sharing the full project, however, Luke dropped singles 'Stop Spoiling Everything', 'BLOW MY HIGH' and 'LONG TERM PARKING' to build up anticipation.

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Case Study

Dámì Sule

Dámì Sule is a Nigerian-born singer and rapper living in Manchester. He started his music journey as a poet and spoken word artist in 2016 with performances in venues across Manchester. In 2017, he transitioned to music, creating his debut EP ‘Crayons’ which grabbed the attention listeners in London and Manchester with stations such Reprezent Radio, Radar and Unity Radio supporting the project.


 

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resources

The Musicians Who Are Turning The Internet Into an Income

Social media has become increasingly important for musicians over the last decade, both as a tool for building an audience and as a way to prove you're worth investing in. But once you've got an audience eager for your content, how can you turn that into continuous investment? Previously, the true value of a fanbase lay in local communities and networks which could then be expanded worldwide into chart-topping albums and sell-out tours; now, musicians are finding ways to monetise sprawling online communities. From crowdfunding to streaming, here are just some of the ways musicians are turning the internet into an income.

Case Study

Xyzelle

Xyzelle (‘sigh-zul’) is an 18-year-old singer/songwriter from Bristol. Musically, fusing the styles of soul with trap along side with hiphop creating a fresh wave for the new generation of the scene.


 

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Case Study

NextGen Spotlight: Sharifa

Youth Music NextGen Fund artist Sharifa makes music that is in his words, "dark, thought-provoking and atmospheric". Raised in the East Midlands but now based in London, the young artist is already achieving great things - and he's just 19 years old.


 

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Case Study

"Rap is me" - Taz's story

Taz is a 17-year-old rapper from Cambridge. Over the last three years she’s taken part in a number of music-making projects run by local youth charity Romsey Mill.

The team at Romsey Mill have supported Taz to write, record and produce music in their in-house studio – helping her develop as an artist alongside her college studies in psychology, sociology and criminology.

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news

“I feel like I’ve found my own voice.”- Charlotte, Dwight and Finlay's story

Charlotte, Dwight and Finlay are all in Year 11 at Co-op Academy North Manchester. They took part in Exchanging Notes – a project in partnership with local music organisation Brighter Sound – which provided valuable experiences both inside and outside the music classroom during Years 7-9.

They’re now all taking GCSE Music – and they say that the project has played a big role in their musical development, as well as improving their confidence and ability to express themselves.

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news

Discovering a career in music - Chi's story

Chi, 21, is a beatmaker and music producer from Oxford. The Beat Route project, run by the Ark T Centre, has helped him learn new skills and work out a direction for his future.

“I make quite a bit of chilled music, trap, drum & bass, anything and everything – it depends on my mood at the time,” says Chi. “I use Logic and Pro Tools to record a whole range of people, so it could be guitars, bagpipes, singers – I’m happy to record anyone!”

Chi’s currently studying for a degree in audio production at the prestigious SAE Institute, and working towards a career in music. It’s a big turnaround after going through some tough challenges when he was younger.

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news

Expressing themselves through songwriting - Shelby, Phoebe, Kylie and Shona's story

Shelby, Phoebe, Kylie and Shona took part in a music-making project run by My Pockets at the Astra Youth Centre young carers’ group in Hull.

The girls, aged between 12 and 14, are all carers for siblings or parents who have additional needs or long-term health problems. As part of the project, they co-wrote a powerful song about their experiences.

Songwriting has helped them express their feelings, improved their relationships with their families – and earned them local celebrity status with their track being played on BBC Radio Humberside!

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news

10 year journey to becoming a music leader - Kallum's story

Kallum, 24, is a rapper from Cambridge who’s been taking part in music-making projects run by local youth charity Romsey Mill since he was 14.

With their support, he’s made huge progress in developing his lyrical style and technical skills. And he’s now taking on additional responsibilities as a music leader – helping younger participants write, record and produce their own material.

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news

Bringing music to the wards - Fabrice's story

Fabrice loves to sing. “I've been making music since I was young – since I was born!” says the 18-year-old, who grew up in central Africa but moved to the UK with his family in 2014 and now lives in the North East of England.

Fabrice experienced some serious mental health problems which led to him spending several months in hospital last year. Making music with the Singing for Health project has given Fabrice some of his happiest memories from a difficult time.

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Live Performances sponsored by Ticketmaster

Ticketmaster supported the next generation of grassroots artists to perform at the Youth Music Awards 2024.

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news

"I feel happy that I’ve got somewhere" - Filip's story

Filip, 14, is a jazz drummer who takes part in the East by North East project run by GemArts in Newcastle-upon-Tyne.

The project provides music-making opportunities for young people across the city, including many like Filip who are from Eastern European families that have settled in Newcastle, as well as those from asylum-seeking and refugee families.

The five members of Filip’s group – known as The Marian Band – all met through the project and come from a mix of Czech and Slovakian Roma backgrounds. They meet up each week to rehearse traditional Eastern European jazz songs.

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news

Bonding with my daughter and finding friends through music - Hannah's story

Hannah, 19, is a mum to 11-month-old Lilly. A Youth Music project has helped her bond with her daughter and find a supportive group of friends.

Since Lilly was eight weeks old, Hannah, from Bodmin in Cornwall, has been taking part in the ‘Music Makes Me Happy’ project for young parents with babies or toddlers, run by WILD Young Parents Project.

The weekly music-making sessions include ukulele, singing and Makaton (a simple sign language that can be used alongside songs or speech to help with children’s language learning). The songs and skills that Hannah’s learned from the group have provided hours of fun at home too, and given her a real sense of achievement.

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news

Experimenting with music - Leah's story

18-year-old Leah is a rapper living in Corby who took part in CONCEPT, a project run by Pedestrian in Leicestershire and Northamptonshire.

CONCEPT is based around a series of week-long studio residencies where young people collaborate to produce an original EP with a shared concept, character or theme.

The project supports participants to develop their confidence, communication and creative skills through writing lyrics, making original music and recording their own tracks.

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Case Study

Niques

Cardiff-hailing artist Niques makes garage and R&B soul, giving you that old school feeling. The rising artist has already had Representz, BBC, and KISS radio plays and was featured in a talk with BBC Bitesize. Niques has also opened for Manga and D Double E as well as supported Sam Binga’s Pineapple records tour.

Using the NextGen Fund, Niques will release five songs over the period of a year, one with a music video.

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news

How music venues saved me, and why we need to save them: A Love Letter.

Last night another band saved my life! Well, actually, it’s been three months and 18 days since another band saved my life, and with each day in lockdown feeling eerily the same as the last, my patience is dwindling. Seeing live bands feels like something I used to do in a past life... 

This pandemic has brought so much universal pain, anxiety and confusion I still hear myself on the phone to my mum saying “what the hell is going on?” There is so much sadness, loss and a feeling of trepidation for what will come in the aftermath. More than ever we are turning to the comforts of the arts to sustain us; my comfort is, as it always has been, music - especially the live stuff.

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news

Music industry Q&A with Jungle’s Tom McFarland

In November 2020, Tom McFarland, co-founder of Jungle, stopped by for a Q&A with young people from YouPress, to answer their questions about music, and working in the industry. Watch the video, and read the article for tips and advice Tom shared.


 

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Case Study

Giving deaf children the chance to make music - Isma and Aisha's story

Deaf children like Isma and Aisha don’t always get the chance to make music. A project run by Yorkshire Youth & Music has given them the opportunity to learn to play instruments and boosted their confidence.

Best friends Isma and Aisha, both 11 and from Bradford, are profoundly deaf and have to wear implants to help with their hearing. They started learning to play their brass instruments in early 2015 through the charity’s Deaf Instrumental Learning project.

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Case Study

"A place where I could meet other LGBT people" - Reece's story

Reece experienced bullying at school, depression and social anxiety, which stopped him singing. The Outburst project for LGBT young people in Nottingham helped him to express his personality, make new friends, and begin to consider a career in music.

At 17, Reece hadn’t performed in front of people for three years. But a few weeks after he’d started coming to Outburst, he decided to take a chance. 

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